Destination marketing services for business destinations and venues
We can help you find or fine-tune your place in the world of association and corporate meetings, events, and incentive travel. With over 30 years of marketing international destinations and venues to the North American market, MCIntl offers a full range of services for our international clients.

Why work with MCIntl?

Sales & Lead Generation

From sourcing qualified leads to leading sales missions and attending trade shows, MCIntl’s top priority is to help clients win business from the North American market.


MCIntl’s marketing services ensure that clients stay top-of-mind and ahead of the curve through study missions, regular market intelligence, and digital marketing support.

PR & Advertising

From managing press opportunities to negotiating media plans, MCIntl helps clients to increase their visibility and reach in the North American market.


MCIntl’s research team helps clients to identify and qualify top meeting planner targets, as well as understand the market better through in-depth industry reporting.

Consulting & Special Projects

With our extensive knowledge and experience in the industry, MCIntl has provided expertise on a number of special projects, from emerging destination consulting to market segmentation analyses.

Digital Services

We can help you enhance, broadcast, and execute new digital marketing and sales tactics. Leveraging 40 years of an extensive CRM database, we use a data-driven approach to customize digital activations.

Client Testimonials

  • I love what you and your colleagues as MCIntl are doing – you are the ultimate conductor opening the world for all of us! I’ve made so many important and delightful contacts through your network!

    Elissa Myers Academy for Eating Disorders, Executive Director
  • We are happy to say that by working with MCIntl we increased our visibility and numbers in the North American market.

    Özgül Özkan Yavuz Istanbul Convention & Visitors Bureau
  • A business relationship which lasts over 20 years is rather unique in today’s business world. We challenged MCIntl twice and they managed to come out as the best again and again.

    Christian Mutschlechner Vienna Convention Bureau
  • MCIntl is an excellent partner for us to promote Berlin as a leading city for conventions and meetings in the US and Canada. The dedicated team is very professional in increasing the business opportunities for the German capital.

    Heike Mahmoud visitBerlin Berlin Convention Office
  • MCIntl is professional, dedicated and truly interested in the overall success of MyCEB and Malaysia.

    Ho Yoke Ping Malaysia Convention and Exhibition Bureau
  • Having MCIntl represent our destination has made all the difference in allowing Barcelona to become a common name among our industry colleagues in a huge market such as the United States.

    Christoph Tessmar BarcelonaTurisme Convention Bureau

Why work with MCIntl?

The North American market is a major source of both association and corporate meetings. Based on the 2019 ICCA survey, the USA ranked #1 for association meetings. North America remains the corporate market leader with the most multinational headquarters.

The North American meetings market is a mature market, well-structured yet fragmented, always evolving, and extremely competitive. Its sheer size both in terms of geography and numbers makes it a tough market to break into and to maintain, but the rewards are worth the efforts and investments.

International destinations and venues that have identified the North American market as a potential market face many hurdles. Which associations plan international meetings? How does one identify the decision makers? Which corporations have strategic international events, and who do they use to implement successfully their strategies? How can a destination develop and maintain a relationship with the key decision makers?

With more than 35 years of experience, the MCIntl management and team have developed a sophisticated database of key decision makers through in-depth research, implementation of effective marketing and sales tactics, and creation of long-term relationships with key global planners.

MCIntl is results-oriented. Over the past 10 years, the association market has generated about 70% of the business while the corporate market has maintained a 30% share. On average, association meetings size have been more than 1,200 delegates, while the corporate meetings have averaged 950 participants.

To learn more about our destination marketing services for business destinations and venues, contact Michel Couturier directly at

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