MCIntl provides a full marketing service platform to international destinations and venues to better approach the North American business event markets.
Marketing budget and planning
MCIntl assists all clients in their marketing and sales plan for the North American market. We provide extensive market intelligence, identify the latest marketing trends and digital technologies, and advise on the most impactful marketing activities that will bring the destination business.
Knowing the ever changing marketplace, tracking the new trends, or simply trail meeting planners new career move, MCIntl keeps on top of the industry news and is not shy in sharing it. MCIntl has created various tools and events to spread the news:
- MarketPulse: A curated feed of the most important news and trends happening in the North American meetings market
- SneakPeek: An informative newsletter highlighting the key events, industry acquisitions, new business leaders, and more
- Market Update Breakfasts: A special presentation at IMEX (Frankfurt) and IBTM World (Barcelona) on trends, activities and results. A featured industry thought leader is invited to share his/her thoughts on the marketplace. MCIntl’s breakfasts have been the place to get the freshest news on the North American market.
The best way to sell a destination or present a venue is to fly the qualified potential clients to experience and see it for themselves. The success of a study mission is the close coordination between MCIntl and the convention bureau. MCIntl applies stringent criteria to select invited planners (no fam scammers). The program must be personalized, creative, and allow personal time for the planner. No visit of 6 hotels in one day, please! MCIntl takes seriously the selection of the participants and following up after the mission. We value the high investment made to bring qualified planners overseas; we want to insure a positive ROI.