Consulting and Special Projects
With our extensive knowledge and experience of the worldwide meetings and business travel industry, MCIntl has provided expertise and advice on numerous special projects for business destinations and venues.
We have been active in market segmentation studies, including research projects on the luxury market and on specific segments of the association market. MCIntl also contributed to the ETC-UNWTO report on “Decision-Making Process of Meetings, Congresses, Conventions and Incentives Organizers, as well as consulted on the development of a convention bureau in an emerging destination.
In addition, Michel Couturier actively speaks at major trade events on the latest trends in North America.